Glaswegian rocker Twin Atlantic today drop the video for their new single Novocaine, their first new music in three years. The track is the first to be revealed from their forthcoming new album Power, set for release on January 24th. Watch the video for Novocaine below.
The video was directed by Alex Nicholson, who has previously worked with Circa Waves and The Sherlocks, and mixes the concepts of colour, mood & memory with shots of the band performing.
Frontman Sam McTrusty comments on the video for Novocaine:
The collage approach to Alex’s idea was really appealing to us. It’s the exact same way we have been approaching writing lyrics on this album. A sound or a colour evoke a feeling or a memory and you chase that down a rabbit hole and see what it unravels from your subconscious. To have a director listen to the song and get that was lucky. Working to the limitations of just red, green and blue lighting was another way this ties into the record. We’ve found that by limiting ourselves we actually use more of our imagination and creativity
Power follows on from 2016’s GLA and is the band’s first release on Virgin / EMI. As Novocaine shows, the album sees the group, now a trio, dabble with synths. This is quite the departure from the raw garage rock of GLA but it’s also pretty catchy.
The album was recorded in the band’s own studio in Glasgow and self-produced. Only then would they sign another record deal. It’s a good thing they took total control of things after the over-produced disaster that Great Divide was.
Power artwork & tracklisting
- Oh! Euphoria!
- Mount Bungo (Interlude)
- I Feel It Too
- Ultraviolet Truth
- Asynchronous (Interlude)
- Praise Me
After a stunning performance at Reading & Leeds Festival, the trio is ready to hit the road again in March. Their UK tour will take them to Aberdeen, Manchester and London among others. Tickets are available here.
Power will be released on January 24th via Virgin / EMI. Limited edition physical formats and merch are available from the official store.
Twin Atlantic – Novocaine (Oficial Video)