Canadian pop rockers Arkells recently revealed the video for My Heart’s Always Yours, the second official single off their fourth studio album, Morning Report.
The video features the band being observed in a collection of unique art installations. When coming up with a video concept for My Heart’s Always Yours the band decided to turn to Alyssa Pankiw of the interactive media production company, The Young Astronauts. Frontman Max said of the video:
There’s a visceral experience about being in an art gallery that I really enjoy. A lot of great art doesn’t serve it right up to you – you have to patiently take it in and then unpack your feelings. That’s what the video offers – it gives me the feels without any trite nods to romantic nostalgia.
Following a summer of festivals – including making first time appearances at Bonnaroo, Lollapalooza, and Firefly Music Festival in North America and Highfield in Germany, Arkells announce a European run in November 2016. This comes hot on the heels of the band supporting Frank Turner across the USA. Tour dates can be found below.
Also published on Medium.