Today, Methyl Ethel have made their long-awaited, highly anticipated return with their new single, Neon Cheap, the track has been released alongside a stunning visual, directed by Tay Shaka. Watch and listen below.
Curated during the end of a very creative period, which lead to the production of this new body of work, Neon Cheap – already seen as a career highlight, was written in the midst of the coronavirus pandemic when all touring for the Hurts To Laugh EP was cancelled.
With this track, Methyl Ethel’s centre-piece, Jake Webb, transports us to his world, where Neon Cheap thrives, speaking about the track, he states:
Picture yourself scrolling, mind-numbingly at 3am. Now, instead of scrolling, you’re traipsing some Vegas-like strip. All the events and people you’d normally read about are there as you walk around, inoculated, casually observing. For me, this is ‘Neon Cheap.’
Neon Cheap is the band’s first release following their signing to Future Classic (home to the likes of Flume and previously SOPHIE), and Nathan McLay, Future Classic’s CEO and Founder, shared his excitement:
Methyl Ethel is an iconic part of the Australian music landscape. We’re delighted to be working with Jake in this vital period of his art practice.
Methyl Ethel has transformed from a solo bedroom project into what it is now, a 7 piece live band that has toured extensively both in Australia and across the globe. Neon Cheap marks a new era for them and what looks like the start of an exciting year.