Following England’s first 2018 World Cup fixture, Youth Killed It celebrate the victorious match with the video for their new tongue-in-cheek single What’s So Great, Britain?. Listen and watch below.
vocalist Jack Murphy comments on the new video:
The song is about clinging to the past and being blind to the future. Plenty of people look back to ’66 when England beat West Germany 4-2, but they’ll avoid looking forward like the plague. This song addresses that and is why we wanted to represent each country of Great Britain by wearing a Scottish, Welsh and English football shirt.
The artwork, along with that of previous single Where Did I Go Wrong?, was shot by Ray Roberts and forms part of a photo set the band commissioned to try and portray a portion of British society.
Youth Killed It started out in Norfolk as metal-band Under The Influence, before reforming in 2016 with their current moniker and aspirations of “not taking things too seriously in a world where everything is taxing and exhausting.” Signing with Rude Records and two EPs under their belt, the band released their debut album Modern Bollotics last year.