Hello Mary Announce New Album, Emita Ox, Share Lead Single

Home > News > Hello Mary Announce New Album, Emita Ox, Share Lead Single
© Jessica Gurewitz

Following their first new music release since their self-titled album last month, New York City’s Hello Mary has announced their upcoming album “Emita Ox,” set for release on September 13th via Frenchkiss Records. Along with the announcement, the band has shared a new teaser for the album, “Three,” which tells the fairytale of a young girl named Emita and her pet Ox.

Of the track, vocalist Helena Straight explains that she was ‘I was describing a vision I had, but I don’t really know where it came from’. Yet despite lacking a specific intended meaning, the imagery in the track feels well-suited for the band. Oxes typically symbolise strength and resilience, and much of Emita Ox’s content reflects Hello Mary’s determination to confront life’s challenges rather than succumbing to them.

The New York City trio of Straight, Stella Wave, and Mikaela Oppenheimer express their emotions through alt-rock anthems on their album. Since forming in 2019, Hello Mary has gained prominence with their unique, fuzzed-out sounds, establishing a darkly playful edge. Their sound pushes into heavy distortion and psychedelic dreamscapes, showcasing their gutsy, virtuosic alt-rock style. Hello Mary co-produced the album with Alex Farrar (MJ Lenderman, Indigo De Souza, Wednesday, Snail Mail) in Asheville, NC.

Listen on Apple Music

In support of Emita Ox the band are set to make their UK live debut, with a headline show at Windmill Brixton and performances at End Of The Road Festival, Manchester Psych Fest, and Edinburgh Psych Fest. They will also be supporting American Football on their UK tour. Additionally, the band are set to be heading out on a North American tour in October. Tickets for all shows go on sale on Friday, July 12th. 

Hello Mary tour dates

  • July 26 – Underground Music Showcase – Denver, CO
  • July 28 – Wicker Park Music Festival – Chicago, IL
  • July 29 – Ace of Cups – Columbus, OH *
  • July 30 – Drkmttr – Nashville, TN *
  • Aug 1 – Off Broadway – St Louis, MO ^
  • Aug 3 – Fox Theatre – Boulder, CO ^
  • Aug 4 – Meow Wolf – Santa Fe, NM ^
  • Aug 30 – End of the Road Festival – Dorset, UK
  • Aug 31 – Manchester Psych Fest – Manchester, UK
  • Sept 1 – Edinburgh Psych Fest – Edinburgh, UK
  • Sept 5 – Brixton Windmill – London, UK *
  • Sept 11 – Rock City – Nottingham, UK %
  • Sept 12 – Barrowland Ballroom – Glasgow, UK %
  • Sept 13 – Bristol SWX – Bristol, UK %
  • Sept 14 – Roundhouse – London, UK %
  • Oct 4 – Barboza – Seattle, WA *
  • Oct 6 – Polaris Hall – Portland, OR *
  • Oct 9 – Brick & Mortar (Popscene) – San Francisco, CA *
  • Oct 10 – The Troubadour – Los Angeles, CA *
  • Oct 12 – Best Friends Forever Festival – Las Vegas, NV 
  • Oct 16 – Raccoon Motel – Davenport, IA *
  • Oct 17 – 7th Street Entry – Minneapolis, MN *
  • Oct 19 – Schubas Tavern – Chicago, IL *
  • Oct 20 – Lager House – Detroit, MI *
  • Oct 21 – The Garrison – Toronto, ON *
  • Oct 24 – Bowery Ballroom – New York, NY *
  • Oct 25 – Ukie Club – Philadelphia, PA *
  • Oct 26 – Warsaw – – Brooklyn, NY %
  • Oct 27 – Songbyrd – Washington, DC *
  • Oct 29 – Pinhook – Durham, NC *
  • Oct 30 – Masquerade-Purgatory – Atlanta, GA *
  • Nov 1 – Andy’s – Denton, TX *
  • Nov 2 – White Oak Music Hall (upstairs) – Houston, TX *
  • Nov 3 – Levitation Festival – Austin, TX

* with Silversun Pickups

^ with Julie

% with American Football

Katie Macbeth

katie macbeth

Katie Macbeth is a freelance music journalist for Indie Is Not A Genre based out of Manchester, presenter of @drunktankthink, and post punk enthusiast.



This page may contain affiliate links to providers from whom Indie Is Not A Genre receives a commission. These links are marked with an asterisk (*).

Scroll to Top