The Roundhouse was alive with energy for the 15th anniversary of the AIM Awards, where the independent music community came together for a celebration that went beyond the usual awards ceremony. The event was a vibrant showcase of the artists, labels, and supporters who keep the independent music scene thriving. The iconic venue, a long-standing supporter of youth culture, provided the perfect setting to emphasise the value of independent labels, record stores, and the artists who push creative boundaries.
This year’s awards carried special significance, marking a joyous acknowledgement of the resilience and ingenuity that characterise the independent music sector, which now accounts for nearly a third of the UK’s recorded music market. Many artists seized the moment to voice their concerns about world issues, particularly the ongoing genocide in Palestine. Snapped Ankles made a bold statement by draping themselves in capes denouncing government funding, while Conor Deegan of Fontaines D.C. sported a “Free Palestine” badge. Onstage, artists rallied behind the “No Music For Genocide” campaign, highlighting the intersection of music and activism.
Fontaines D.C. clinched the coveted Best Independent Album award with their acclaimed record, Romance. The Irish influence was strongly felt at the awards, as Dublin’s Bricknasty earned the Best Independent Video award for their engaging track, “Vinland.” Additionally, the renowned label XL Recordings reinforced its legendary status by winning the Best Independent Label award.
Other notable winners included the jazz collective Ezra Collective, honoured with Best Independent Track for their collaboration with Yazmin Lacey on “God Gave Me Feet For Dancing.” Welsh artist Popeth was recognised as the PPL Award winner for Most Played New Independent Artist. The Best Live Performer award, determined through public voting, went to Britpop veterans Shed Seven, who expressed their gratitude to fans through a video speech.
The evening was filled with captivating live performances. Coach Party from the Isle of Wight kicked things off with an electrifying set that set a high-energy mood for the evening. MRCY showcased why they’re among the hottest emerging bands, while cellist and singer-songwriter Ayanna Witter-Johnson mesmerised the audience with her hauntingly beautiful performance that blended classical and contemporary sounds.
However, the highlight of the night was undeniably Moonchild Sanelly. Known for her self-proclaimed “future ghetto funk” style, she transformed the ceremony into a euphoric rave experience. Unlike typical performances, she immersed herself in the crowd, dancing and engaging with guests at their tables, creating a party atmosphere that captured the fearless spirit of independent music.
Beyond the stunning performances and well-deserved accolades, the AIM Awards celebrated the entire independent music ecosystem. It served as a powerful reminder that every facet of the community, from the labels and artists to the independent record stores that act as vital local hubs, plays a crucial role in the collective success of the industry. By recognising a wide array of accomplishments, from innovative campaigns to platforms like Bandcamp, the event highlighted an essential truth: when one element of the independent scene thrives, it uplifts the entire community, fostering an environment where new talent can emerge and established artists can continue to grow on their own terms.
