Having recently released their new single Loveless, Newcastle trio The Pale White today reveal the accompanying video. Watch below. The band have also revealed they will be joining Scottish rockers Twin Atlantic on their upcoming tour alongside Bellevue Days.
Speaking about the new video, vocalist Adam says:
The video […] follows someone who is trapped in a mental state that they are desperate to break out from, but the grass isn’t always greener on the other side. It loosely follows some of the lyrical themes within the song and is also shot in the same space as the artwork for the single.
Loveless was Produced by John Martindale and the band at Blank Studios and is the follow up to their eponymous EP, which was released in September 2017.
In 2017 The Pale White supported The Libertines, High Tyde, The Sherlocks and most recently The Amazons on tour and appeared at numerous festivals last summer including Glastonbury (BBC Introducing stage), Kendal Calling, Barn On The Farm, Neighbourhood Festival and Reading and Leeds Festival.
They’ve just sold out Newcastle Riverside and are planning a UK headline tour for spring alongside future singles and an album in the making.
The Pale White adopted their name last year – which alludes to the bright light people claim to see before they die. The Pale White are: Adam Hope (vocals/guitar), Jack Hope (drums) and Tom Booth (bass).
Video: The Pale White – Loveless